Technology Airtime was discovered in 1999. For 25 years, it has been hiding in plain sight — the most important metric in computing that nobody talks about.
Every business measures revenue. Every business measures expenses. Every business measures profit. But almost no business measures Technology Airtime — the time wasted while using computers, smartphones, and tablets.
Technology Airtime is defined as the time when you are waiting on the technology, or the technology is waiting on you. It is the hidden cost that nobody sees, but everybody pays.
If you spend 14 minutes a day waiting on your technology because of Technology Airtime, then in a given year, you have spent over 80 hours. 80 hours is a two-week vacation.
In 2026, it is time to stop hiding from Technology Airtime and start measuring it. Because what gets measured gets managed. And what gets managed gets reduced.